The more I watch college and NFL film, the more surprised I am at how many teams simply rely on a huge arm at QB or a blazer at WR to move the ball. If you think about the teams that are ALWAYS good, they scheme the daylights out of the opponent; moreover, they adjust to personnel changes not only from season to season, but from pre-season to playoffs as well. When one is able to combine talent with unmatched scheme, special results will follow.
This is what we should strive for in coaching - giving our players the ability to accomplish feats they never thought possible. This will never happen unless player learning and execution is placed at the center of the discussion.